bba 303 strategic management


This course integrates all business functions and requires evaluation of strategic outcomes from ethical as well as economic viewpoints.


  1. Understand the basic concepts and terminology used in Strategic Management.
  2. Identify opportunities and threats as well as strengths and weakness in the operating environment of hypothetical and real-world organizations.
  3. Distinguish between different types and levels of strategy and strategy implementation.
  4. Gain insights into the strategy-making processes of different types of organizations.
  5. Distinguish between strategic management and strategic planning
  6. Assess the impact of information technology on strategy.
  7. Understand the contribution of various functional areas e.g. production, marketing, purchasing and supply management to the overall well-being of the organization.
  8. Use the case study approach to the analysis of business problems
  9. Understand issues related to strategic competitive advantage in diversified organizations.




Essentials of Strategic Management (3th Ed.)

Publisher: Cengage (2012)

Author(s): Hill, C. W. L.

ISBN: 978-1111525194

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, contact Academic Affairs